Brands

This is the brands of the product. The main brand, generally clearly displayed on the front pack, should be entered first. A product can have other brands:

• when a product is a brand sold by a big company: Actimel is sold by Danone, see https://world.openfoodfacts.org/product/4009700036810/actimel-granatapfel
• when a product is sold with its brand translated in two languages: Nature Valley is sometimes wrote Val Nature; see https://world.openfoodfacts.org/product/0065633280267/barre-granola-erable-et-cassonade-nature-valley

There's no taxonomy for brands for the moment, so just do your best and don't waste too much time to enter brands.

Data issues

Some brands are difficult to read:

• is it Coop, coop, COOP, CO OP?

Brands are changing sometimes. How to deal with that?

Some particular cases:

• A brand can contain only numbers, such as 1664, 1883 or 365.
• A brand can contain quotes, such as The Muffin "Mam" Inc
• A brand can contain &, such as M&M's
• A brand can contain commas, such as Williams, West & Witt's Products; https://world.openfoodfacts.org/brand/williams-west-witt-s-prods

Implementation in Open Food Facts

In the database, this field is called brands.

See issues related to brands.