This is the brands of the product. The main brand, generally clearly displayed on the front pack, should be entered first. A product can have other brands:
- when a product is a brand sold by a big company:
Actimelis sold by
Danone, see https://world.openfoodfacts.org/product/4009700036810/actimel-granatapfel
- when a product is sold with its brand translated in two languages:
Nature Valleyis sometimes written
Val Nature; see https://world.openfoodfacts.org/product/0065633280267/barre-granola-erable-et-cassonade-nature-valley
No Nameis also written
Sans nom; represent 100+ products for No Name and 170+ products for Sans Nom.
When a product has more than one brand, the first brand in the field is taken as the main brand.
There's no taxonomy for brands for the moment, so just do your best and don't waste too much time to enter brands.
Some brands are difficult to read:
- is it
Some brands can be related to different companies in different countries:
Some brands are related to a common name or an ingredient, which can be confusing:
- Racines (means "roots" in French)
- La Truffe (means "the truffle" in French)
- Pure Protein
- Best Choice is a brand, not a tagline
- Great Value also
- The Belgian, often entered
Belgian; it produces many false positive from our AI.
Brands containing an apostrophe are often missing this one:
Brands are changing sometimes. How to deal with that?
Some particular cases for a brand
- A brand can contain only numbers, such as
- A brand can contain quotes, such as
The Muffin "Mam" Inc
- A brand can contain &, such as
- A brand can contain commas, such as
Williams, West & Witt's Products; https://world.openfoodfacts.org/brand/williams-west-witt-s-prods
- A brand can have a sub-brand containing its own name:
Sainsbury'suse a brand called
Some particular cases for a product
- A product can have more than 2 brands; eg:
Implementation in Open Food Facts
In the database, this field is called
Preventing OFF AI to detect some false brands: see brand_taxonomy_blacklist.txt.
Help to collect brands
The IA of Open Food Facts, called Robotoff, is trying to identify brands. The annotations made by Robotoff are provided to users, asking them to answer to a simple question. There are also used by Hunger Game. Everyone can use Hunger Game, but be careful to the issues mentioned in this current page.
- on 2020-10-29, there were 43200 annotations and 22748 resting
- on 2020-11-17, there were 46911 annotations and 22720 resting