Brands

This is the brands of the product. The main brand, generally clearly displayed on the front pack, should be entered first. A product can have other brands:

• when a product is a brand sold by a big company: Actimel is sold by Danone, see https://world.openfoodfacts.org/product/4009700036810/actimel-granatapfel
• when a product is sold with its brand translated in two languages: Nature Valley is sometimes wrote Val Nature; see https://world.openfoodfacts.org/product/0065633280267/barre-granola-erable-et-cassonade-nature-valley

There's no taxonomy for brands for the moment, so just do your best and don't waste too much time to enter brands.

Some brands are difficult to read:

• is it Coop, coop, COOP, CO OP?

Some particular cases:

• A brand can contain quotes, such as The Muffin "Mam" Inc
• A brand can contain &, such as M&M's
• A brand can contain commas, such as Williams, West & Witt's Products; https://world.openfoodfacts.org/brand/williams-west-witt-s-prods

In the database, this field is called brands.

See issues related to brands.