The Keyhole

The Keyhole is a is a food label that identifies healthier food products within a product group. [...] The Swedish National Food Agency has registered the Keyhole as a trademark and the labelling system is enforced through a regulation..

Where?

The following countries are part of the project:

• the Nordic Working Group:
  • Sweden (1989), Norway (2009), Denmark (2009), Iceland (2013).
• Other countries:
  • Lithuania (2013)
  • Macedonia (2015)

What?

The label is voluntary, independent, with no fees or charges.

It is taking into account:

• Less fat, Healthier fat (max S-fat, max industrial trans fat), less sugar, less salt, more fibre and wholegrain, and more fruits and vegetables
• Exclusion of: sweeteners (food additives), novel foods with sweetening properties, phytosterols/phytostanols or their esters.

It does not concern baby foods (up to 36 months).

It divides food into 33 categories.

Resources

• Complete presentation (en).