The Keyhole

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The Keyhole is a food label that identifies healthier food products within a product group. [...] The Swedish National Food Agency has registered the Keyhole as a trademark and the labelling system is enforced through a regulation.[1].

Where?

The following countries are part of the project:

  • the Nordic Working Group:
    • Sweden (1989), Norway (2009), Denmark (2009), Iceland (2013).
  • Other countries:
    • Lithuania (2013)
    • Macedonia (2015)

What?

The label is voluntary, independent, with no fees or charges.

It is taking into account:

  • Less fat, Healthier fat (max S-fat, max industrial trans fat), less sugar, less salt, more fibre and wholegrain, and more fruits and vegetables
  • Exclusion of: sweeteners (food additives), novel foods with sweetening properties, phytosterols/phytostanols or their esters.

It does not concern baby foods (up to 36 months).

It divides food into 33 categories.

The Keyhole in Open Food Facts database

The Keyhole is in the label taxonomy. We can identify 100 products as of 2021-02-02.

  • 267 products as of 2021-02-22.
  • 290 products as of 2021-05-31.
  • 414 products as of 2022-05-25.
  • 530 products as of 2022-07-19.
  • 626 products as of 2023-01-03.
  • 743 products as of 2023-05-17.
  • 885 products as of 2023-11-10.

The Keyhole detected by Robotoff

Here we can find two examples where Robotoff has detected the Keyhole logo:

Contributing to find products with the Keyhole

Using Open Food Facts website:

Using Hunger Games tool:

Resources

  • Complete presentation (en).
  • https://vetduat.no/produkt: lists products sold in Norway (Nøkkelhullet means Keyhole)
    • more than 84,783 as of 2021-02-02, including 1933 with the Keyhole label
    • more than 93,220 as of 2022-07-19, including 2072 with the Keyhole label

References

  1. The Keyhole, by Swedish Food Agency