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edits
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== Topics ==
=== Blog ===
* news about the organization
* calls for contributions
* site and app features
* external projects that use OFF data
publication rate: 1 post / month (irregular)
last post: november 2019
=== Twitter ===
* news about the organization
* external projects that use OFF data
* Cheers to contributors
* new features
* RT of mentions
* App reviews
* Other open data project
* Fun facts about products
publication rate: 3 tweets / week (irregular)
=== Facebook page ===
* presse coverage
* news about the organization
publication rate: 1 post / month (irregular)
Last post: december 2019
=== Facebook group ===
* news about the organization
* articles about the food industry
* pictures of bar codes
* Ask for contributions
* Reviews
publication rate: 1 post / month (irregular)
=== Instagram ===
* Pictures of barcodes
== Tone of voice ==
* Friendly
* Neutral (no bias)
* Communal
* Geeky
== Analysis ==
* Most of the posts talk about the concept and not about the content (open data VS food), maybe if we talk more about food we could reach a larger audience
* There is no rules about the roles of media, we need to define what we want to talk about in each medium
* We seek out very different kinds of targets (contributors, users, dieteticiens…) we need to define all of them and decide what and where we want to address them
* The user experience is rarely evoked: people need to know what are the benefits of using our site/app
* The comprehensive approach can be confusing, social media privileges “snack content”: short, shareable and effective. A split of information could make it more “digestible”
* There is a lack of editorials “chronicles” that could rythm OFF media
* The site and app’s features need to be explained more (“knowledge panel”, infographics…) in order to be understood and used by a larger audience
== Next steps ==
We need to answer these question:
* what do we really want to talk about? (open data ? food? both?)
* who are we talking to? (open data experts? food experts? Average people?)
* what ROI do we want on each medium? (visibility? awareness? news users? likes? shares?)
* what are the key words that represent Open Food Facts?
* What/who are our references? (examples of brands, people, organizations, media…)
Creation of editorial guidelines
* roles and target of each medium
* editorial categories and templates
* tone of voice
* dos and don’ts
Creation of editorial planning
* next subjects we want to write about on each medium
* rhythm of posting
Created page with " == Topics == === Blog === * news about the organization * calls for contributions * site and app features * external projects that use OFF data publication rate: 1 post / mo..."
== Topics ==
=== Blog ===
* news about the organization
* calls for contributions
* site and app features
* external projects that use OFF data
publication rate: 1 post / month (irregular)
last post: november 2019
=== Twitter ===
* news about the organization
* external projects that use OFF data
* Cheers to contributors
* new features
* RT of mentions
* App reviews
* Other open data project
* Fun facts about products
publication rate: 3 tweets / week (irregular)
=== Facebook page ===
* presse coverage
* news about the organization
publication rate: 1 post / month (irregular)
Last post: december 2019
=== Facebook group ===
* news about the organization
* articles about the food industry
* pictures of bar codes
* Ask for contributions
* Reviews
publication rate: 1 post / month (irregular)
=== Instagram ===
* Pictures of barcodes
== Tone of voice ==
* Friendly
* Neutral (no bias)
* Communal
* Geeky
== Analysis ==
* Most of the posts talk about the concept and not about the content (open data VS food), maybe if we talk more about food we could reach a larger audience
* There is no rules about the roles of media, we need to define what we want to talk about in each medium
* We seek out very different kinds of targets (contributors, users, dieteticiens…) we need to define all of them and decide what and where we want to address them
* The user experience is rarely evoked: people need to know what are the benefits of using our site/app
* The comprehensive approach can be confusing, social media privileges “snack content”: short, shareable and effective. A split of information could make it more “digestible”
* There is a lack of editorials “chronicles” that could rythm OFF media
* The site and app’s features need to be explained more (“knowledge panel”, infographics…) in order to be understood and used by a larger audience
== Next steps ==
We need to answer these question:
* what do we really want to talk about? (open data ? food? both?)
* who are we talking to? (open data experts? food experts? Average people?)
* what ROI do we want on each medium? (visibility? awareness? news users? likes? shares?)
* what are the key words that represent Open Food Facts?
* What/who are our references? (examples of brands, people, organizations, media…)
Creation of editorial guidelines
* roles and target of each medium
* editorial categories and templates
* tone of voice
* dos and don’ts
Creation of editorial planning
* next subjects we want to write about on each medium
* rhythm of posting