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Open Food Facts - Roadmap 2013 (link)

How can you edit this mind map?

Please do edit, add and comment on this mindmap!

You can create a free account to edit the map:

This mind map started on January 18th 2013.

This is an evolving roadmap, you can edit it anytime

Who is interested in contributing and discussing this roadmap?

Please add your name (or userid on OFF)

Stéphane Gigandet - stephane


Grégoire Japiot



Would you be interested to discuss it by video conference? (e.g. on Google+)

Stéphane Gigandet


Grégoire Japiot

Would you be interested to meet in Paris in February?

Stéphane Gigandet


David Bourguignon

How can we gain more products coverage?

Partnership with stores (organic food for example)

Partnership with food product companies

Invite companies to add their products

Promote opendata in the food industry

Lobby the government to force opendata/publication of product characteristics in the food industry

Distribute leaflets prompting local producers to add their products at Le Salon de l'Agriculture and other such events

Propose a mode in the App to ask the user to scan a specific kind of product (can you scan a Bread Loaf ?) that is under-represented in the DB

Crawl ecommerce websites (Carrefour, Auchan...)

How can we get more qualitative coverage?

e.g. better pictures, more complete and accurate data etc.

Make UI improvements to streamline additions

Prompt the user when he is home via random (and few) notifications around lunchtime "Hey wanna open your fridge and contribute ?"

add a cooking time field

Use several clues to orient images properly


Text orientation through OCR

Enable image rotation without having to edit the whole page

How can we make adding products easier or faster?

Automate the process as much as possible

try to detect the oval circle around the origin data

try to detect the AB logo automatically

try to detect a bunch of stuff automatically

perform OCR on all new products

Get inspired by Amazon Mechanical Turk?

I'm not familiar with it, any examples of ideas / UI design / processes etc. that we could draw inspiration from ? -- Stephane

it's basing turning all the work to do in very simple jobs, doable by anyone, even with French knowledge

You can gamify it and give it to volunteers or give the small jobs to Amazon mechanical turk, and people will do them for a couple of euro cents

Radically simplify the UI

use the HTML5 API to let desktop users take photos

Use design cues from Wikipedia to reduce learning time

position of login/logout
position of international version
position of special pages

In the Awards thing, let people click on the given example to add them to the field. I can't be bothered to type AB each time.

Reduce the length of the page so that you can always have the packaging for reference without having to scroll. Otherwise, the fields that can't be seen alongside the packaging are less likely to be filled (for a coynter example, look at what is done for nutrition data)

How can we improve the existing data?

Harmonize brands, categories, labels, packaging etc.


Under way in French


Reward merging and make it super easy and fun to merge

Part of the app where the system asks yes/no questions for suspected duplicates.

Add more data


Origin, risk levels etc.

Move to Wikidata

Link data with Freebase/Wikidata (using Brands and Companies) (link)

Special projects



Differences in products from one country/region to another

Europe & Africa

France & French Carribean

Spain and Latin America

Meat Scandal: where does the ingredient in a product come from ?

Partner with health organisations



What else can we open besides food?



Prescription drugs


What cool things could we do with the data?


New graphs that show the actual colors of food coloring in products

e.g. in scatter plot or pie charts

Add geographical info as much as possible (link with Open Street Map)

Represent in a map a category of products to see their regional distribution: citrics, oliva oils, wines, beers...

Trying to encourage local food consumption: e.g. following the California's 100 miles movement, place in a map a cicle surrounding your site with a 100 miles (or km) distance and the products inside that circle. More concentric circles can be added at diferent distances: 300 km, 1000 km...

How can we improve the mobile apps?

Features for users (and not just contributors)

Product comparator?

Barcode recognition-based cookingTimer which uses the recommended cooking time on OpenFoodFacts or prompts it if not available

Don't be afraid to prompt for contributions via notifications

How can we boost international versions and communities?

Create a taskforce for each language

A few highly motivated persons who coordinate actions between themselves to create strong communities in each language and/or country
If interested to be part of a taskforce, please add yourself in the Taskforce for "Open Food Facts in [language]" below.

Complete translation of the interface

Launch international versions of the mobile apps (or better: support multiple languages)

detect user location and change target upload OFF accordingly ?

Create local versions of the Open Food Facts blog with news etc.

Create local "missions"

Present project outside France

Local contributors can present, and/or foreign contributors could travel

Reach local organizations


Open Food Facts in English

Complete translation of Terms of Use, Legal etc.

Open Food Facts in Spanish


Open Food Facts in German

Visit Barcamp Nürnberg

Open Food Facts in Italian

Visit SlowFood HQ in Torino

Open Food Facts in Arabic

Make the App icons more prominent on the Website (not at the bottom of the page !)

Use the social networks to promote direct app install, on a regular basis

native apps

take advantage of notifications to prompt for contributions

geolocalize product input to propose autofill

rotate barcode sanely with device rotation

look and feel more robust, fast and integrated

reduce learning time as app become more sophisticated

How can we promote reuse of the data?

Add interfaces for diet planners e.g. cron-o-meter, etc.

Contact Google to have the data integrated in the Knowledge Panels

Use microformats to make data discoverable by search engines

How can we improve the site?

Recruit more developers, not only contributors

How can we build stronger contributor communities?

Add value to contribution (status for example, see StackOverflow point system)

How can we recruit more contributors?

Target specific communities who can be interested by some aspects of the data we are gathering (link)

Quantified Self community

Dedicated food log app?


e.g. sodas, cans, sardines...

Groups with special dietary needs

e.g.vegetarians/vegans, celiacs, lactose intolerance, Halal, Kosher, Atkins diet...

Add an app to track BestBefore dates, what's in your fridge, what you should buy, and prompt for data input if not available. If Available, prompt for photos/whatever on a random basis to avoid annoying the user too much


Consumer associations (UFC Que Choisir, and their members and networks)

Enable connection using the Wikipedia authentification, OpenID, Google, Facebook and Twitter

Open Food Facts roadmap This is a mind map to create the 2013 roadmap for Open Food Facts, a free, collaborative and open food products database : #opendata This mindmap also exists in French: The 2 mind maps will be kept in synch (manually), you can contributer to either of them. Or if you can, it's even better to add your contributions to both.

How can we get more visibility for the project?

In the press?

Contact specialized journalists about health issues and scandals (eg provide them data on salt in products, meat...)

Develop a narrative around: "The wikipedia of the Food Industry", opening little secrets...

In the scientific community?



Computer science

Student projects
We can propose interesting problems to solve that students can drive and resolve.
Improve ingredients recognition from photos
Logos (Bio / Organic, Max Havelaar etc.) detection

On social networks

Regular posts about products being currently advertised, and a fact check against their OFF page.

Use Email Verification to promote the Google+ page within gmail :

in Education

projects with schools, universities

Coding projects, see above

In specialized conferences, exhibitions...

Le Salon de l'Agriculture

AgroIndustry Exhibitions

OpenData/FOSS exhibitions (link)

dieteticians fairs (link)

Get listed on the Chrome Webstore

Take advantage of being a Chrome App by using various available APIs and distribution methods

Streamline social media posts

Sync Facebook and Twitter so that Twitter posts get posted to Facebook

Use a system (command line or anything) to post to all social networks at the same time (link)

How can we get rid of the Big Bad Backlog ? (link)

Add missions related to completing items

Nutrition data finder: Crops images for nutrition data

Ingredients finder: Crops images for ingredients

Brand Maniac: Add 10 missing brands to products

Add a mission for each missing field

Gamify item edition

Create a custom page where the system asks: Can you see a "Biologique" logo on any of these images, How much does the product weight ? …

Ask the same question to several people

Validate data if they agree on the value

Allow mass edit

Make assumptions to mass fill some fields

Dia products are sold in Dia

Auchan products are sold in Auchan

Add this link to the left sidebar: and name it: help us complete the products