* blocks/white lines - a single brand is defined by a block of text and are separated by white lines;
* blocks/white lines - a single brand is defined by a block of text and are separated by white lines;
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* definition - a single line defines the brand in a specific language, an attribute, etc.
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* definition - a single line defines the brand in a specific language, an attribute, etc. Each line starts with a name followed by parameters and separated by a colon
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* parameters:
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** key (''zz:'') - required for brands with the same name
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** language (e.g. ''en:'') - the brand-name in the language ''en.'' A brand might be defined in multiple languages as needed, with a single line for each language
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** default (xx:) - a value to be used for any language that is not listed
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** parent (<zz:) - a reference to another (parent) brands that encompasses the
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* order - start with the parent; follow by the key; the english value, the default, followed by the other languages in ISO-order