FR:Equipe/Communication

Topics

publication rate: 1 post / month (irregular) last post: november 2019

FR : Open Food Facts FR 5,1K followers EN : Open Food Facts 3,6K followers

publication rate: 3 tweets / week (irregular)

publication rate: 1 post / month (irregular) Last post: december 2019

publication rate: 1 post / month (irregular)

Most of the posts talk about the concept and not about the content (open data VS food), maybe if we talk more about food we could reach a larger audience
There is no rules about the roles of media, we need to define what we want to talk about in each medium
We seek out very different kinds of targets (contributors, users, dieteticiens…) we need to define all of them and decide what and where we want to address them
The user experience is rarely evoked: people need to know what are the benefits of using our site/app
The comprehensive approach can be confusing, social media privileges “snack content”: short, shareable and effective. A split of information could make it more “digestible”
There is a lack of editorials “chronicles” that could rythm OFF media
The site and app’s features need to be explained more (“knowledge panel”, infographics…) in order to be understood and used by a larger audience

We need to answer these question:

what do we really want to talk about? (open data ? food? both?)
who are we talking to? (open data experts? food experts? Average people?)
what ROI do we want on each medium? (visibility? awareness? news users? likes? shares?)
what are the key words that represent Open Food Facts?
What/who are our references? (examples of brands, people, organizations, media…)

Creation of editorial guidelines

Creation of editorial planning