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FR:Archéologie/Changement de nom de produit ou de marque (view source)
Revision as of 21:42, 1 August 2013
, 21:42, 1 August 2013no edit summary
[http://www.slate.fr/life/76058/spanghero-nom-strategie-rebranding Source]
[http://www.slate.fr/life/76058/spanghero-nom-strategie-rebranding Source]
== Quelques changements ==
* Treets => M&Ms
* Raider => Twix
* Chambourcy => Nestlé
* Naranjina => Orangina
* Mammouth => Auchan
(vidéo) [http://www.youtube.com/watch?v=wY5a8WXPK3w source]
== Kronembourg, 2013 ==
== Kronembourg, 2013 ==