Brands/Zespri
Zespri is used in relation to the fruit kiwi. Zespri mixes a brand, a category and an ingredient. It is attempted to disentangle these concepts based on what is found on the packaging.
Packaging
Various forms of packaging can be found with each its own information.
Individual packaging
The individual packaging consists of a sticker put on a single kiwi. On the packaging one can find a brand Zespri, a variety Green, the country New Zealand, a code 4030 and a barcode (9418 5454). The Zespi Green is registered as a trademark in de EU. The Zespi Green 4030 New Zealand is registered as a trademark in the EU. Based on this label we can infer that this refers the ingredient Kiwi and category Kiwis. There should be sub-ingredients and sub-categories for Green kiwi. And these kiwis have their origin in New Zealand, where they are likely grown.
Bulk packaging
The bulk packaging contains more than one kiwi and provides some more information:
- Zespi Kiwifruit - a registered brand in the EU.
- Green - the kiwi variety (not trademarked)
- Kiwi Groen - popular category/ingredient name in local language
- 5 st - amount of kiwis in packaging
- Klasse I - quality indicator (label)
- Sort 115/125 - size range in mm
- LvO: Nieuw Zeeland - origin
- Verpakt: NL KCB 3658 - packager code
- 8 714638 089390 - the barcode
- Anmamow... - the address of the packager
Brands
The main brand is Zespri and a variety of sub-brands can be identified. Each brand implies some additional information. Zespri Green for green kiwis