Brands/Zespri
Zespri is used in relation to the fruit kiwi. Zespri mixes a brand, a category and an ingredient. It is attempted to disentangle these concepts based on what is found on the packaging.
Packaging
Various forms of packaging can be found with each its own information.
Individual packaging
The individual packaging consists of a sticker put on a single kiwi. On the packaging one can find:
- a brand Zespri,
- a variety Green,
- the country New Zealand,
- a code 4030
- a barcode (9418 5454).
Bulk packaging
The bulk packaging contains more than one kiwi and provides some more information:
- Zespi Kiwifruit - a registered brand in the EU.
- Green - the kiwi variety (not trademarked)
- Kiwi Groen - popular category/ingredient name in local language
- 5 st - amount of kiwis in packaging
- Klasse I - quality indicator (label)
- Sort 115/125 - size range in mm
- LvO: Nieuw Zeeland - origin;
- Verpakt: NL KCB 3658 - the code for the packager by the importation quality agency;
- 8 714638 089390 - the barcode
- Anmamow... - the address of the packager
Brands
The main brand is Zespri and a variety of sub-brands can be identified. Each brand implies some additional information.
Zespri Green 4030 New Zeland
The Zespi Green 4030 New Zealand is registered as a trademark in the EU. The registration concerns the entire sticker.
Based on this label we can infer that this refers the ingredient Kiwi and category Kiwis. There should be sub-ingredients and sub-categories for Green kiwi. And these kiwis have their origin in New Zealand, where they are likely grown.
Zespi Green
The Zespi Green is registered as a trademark in de EU.
Based on this label we can infer that this refers the ingredient Kiwi and category Kiwis. There should be sub-ingredients and sub-categories for Green kiwi.
Zespi Kiwifruit
The Zespi Kiwifruit is registered as a trademark in de EU. This concerns only the logo without any variety specifications.
Based on this label we can infer that this refers the ingredient Kiwi and category Kiwis.
Categories
The brand Zespri seems only be related to fresh kiwis in several varieties (green, red, yellow). For each variety a specific brand has been registered. Thus from the brand the category can be implied. Maybe these are even specific Zespri varieties as the company seems to influence the whole value chain.
Companies
Multiple companies are mentioned on Zespri packaging. Sometimes the roles these companies play in the value chain is mentioned.
Importers
- NL KCB 3658
Unspecified
- Anmamow BV, NL
Ingredients
The ingredients could be implied by the category. There is always only one ingredient, which is the same as the category. No others have been identified. Thus the ingredient can be inferred from the category.
Labels
There are several labels associated Zespri. Need to check what labels and values are associated with it.
Organic
TBD
Quality
Possible values
- Klasse I
Size
Possible values: • 115/125
Origins
Naturally kiwis are grown somewhere and transported over the world. If we know their origin we can better calculate their ecological impact. We could define three type of origins:
Brand Origins
This is the origin implied by the brand. Thus the brand Zespri Green 4030 New Zealand, implies an origin in New Zealand
Implied Brand Origins
This origin is implied by the usual origins for a specific brand. These are the growers that a brand uses for their products. For Zespri in general this could be New Zealand, Italy of Greece.