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* they are interested in the project and want to write about it
 
* they are interested in the project and want to write about it
 
* they are researching something related to food (e.g. an additive like aspartame or E150d) and they found us through Google
 
* they are researching something related to food (e.g. an additive like aspartame or E150d) and they found us through Google
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=== TO-DO ===
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* Current sizes of target audiences?
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* User interviews?
    
== Goals ==
 
== Goals ==
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=== ... ===
 
=== ... ===
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=== TO DO ===
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* Current conversion channels efficiency?
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** Some data in Google Analytics
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*** Probably needs setting up goals in GA
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== What to put on the site? ==
 
== What to put on the site? ==
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Currently we support 2 levels of drilldown, but we could add more, with a different interface.
 
Currently we support 2 levels of drilldown, but we could add more, with a different interface.
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=== TO-DO ===
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* Analyze what users are doing on the site, where they click etc.
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* Interview users
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** e.g. some very active contributors
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** e.g. some contributors who added only one product
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** e.g. some contributors who never added a product (but registered)
    
== Requirements ==
 
== Requirements ==

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