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* ''understandable'' - no abstract categories that a user does not understand or encounters in the supermarket aisles;
 
* ''understandable'' - no abstract categories that a user does not understand or encounters in the supermarket aisles;
* ''ingredient driven'' - the ingredients determine to a large extent the category;
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* ''ingredients driven'' - the ingredients determine to a large extent the category. This is most obvious for unprocessed single ingredient products;
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* ''no doubling'' - there should be no doubling, i.e. the same concept appearing in multiple taxonomies. For instance why adding ''frozen pizzas'' as a new category, when ''frozen'' is already available as a label and ''pizzas'' as a category.
    
== Examples ==
 
== Examples ==
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