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== Brands ==
 
== Brands ==
 
The main brand is Zespri and a variety of sub-brands can be identified. Each brand implies some additional information.
 
The main brand is Zespri and a variety of sub-brands can be identified. Each brand implies some additional information.
=== Zespri Green 4030 New Zeland===
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=== Zespri ===
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The name Zespri is trademarked in the [https://euipo.europa.eu/eSearch/#details/trademarks/000239079 EU].
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=== Zespri Green 4030 New Zealand===
 
The Zespi Green 4030 New Zealand is registered as a trademark in the [https://euipo.europa.eu/eSearch/#details/trademarks/006433684 EU]. The registration concerns the entire sticker.
 
The Zespi Green 4030 New Zealand is registered as a trademark in the [https://euipo.europa.eu/eSearch/#details/trademarks/006433684 EU]. The registration concerns the entire sticker.
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Based on this label we can infer that this refers the ingredient [https://world.openfoodfacts.org/ingredient/kiwi Kiwi] and category [https://world.openfoodfacts.org/category/kiwifruits Kiwis]. There should be sub-ingredients and sub-categories for ''Green kiwi''. And these kiwis have their origin in [https://world.openfoodfacts.org/origin/new-zealand New Zealand], where they are likely grown.
 
Based on this label we can infer that this refers the ingredient [https://world.openfoodfacts.org/ingredient/kiwi Kiwi] and category [https://world.openfoodfacts.org/category/kiwifruits Kiwis]. There should be sub-ingredients and sub-categories for ''Green kiwi''. And these kiwis have their origin in [https://world.openfoodfacts.org/origin/new-zealand New Zealand], where they are likely grown.
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=== Zespri Green Italy 4030 ===
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On stickers for individual kiwis. Barcode ''9400 8203'' or ''9420 5043''.
    
=== Zespi Green ===
 
=== Zespi Green ===
The Zespi Green is registered as a trademark in de [https://euipo.europa.eu/eSearch/#details/trademarks/004447124 EU].  
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The Zespi Green is registered as a trademark in de [https://euipo.europa.eu/eSearch/#details/trademarks/004447124 EU].<br>
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Based on this label we can infer that this refers the ingredient [https://world.openfoodfacts.org/ingredient/kiwi Kiwi] and category [https://world.openfoodfacts.org/category/kiwifruits Kiwis]. There should be sub-ingredients and sub-categories for ''Green kiwi''.
 
Based on this label we can infer that this refers the ingredient [https://world.openfoodfacts.org/ingredient/kiwi Kiwi] and category [https://world.openfoodfacts.org/category/kiwifruits Kiwis]. There should be sub-ingredients and sub-categories for ''Green kiwi''.
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=== Zespri Kiwifruit Organic Green  ===
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Origin Italy
    
=== Zespi Kiwifruit ===
 
=== Zespi Kiwifruit ===
 
The Zespi Kiwifruit is registered as a trademark in de [https://euipo.europa.eu/eSearch/#details/trademarks/017965444 EU]. This concerns only the logo without any variety specifications.
 
The Zespi Kiwifruit is registered as a trademark in de [https://euipo.europa.eu/eSearch/#details/trademarks/017965444 EU]. This concerns only the logo without any variety specifications.
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Based on this label we can infer that this refers the ingredient [https://world.openfoodfacts.org/ingredient/kiwi Kiwi] and category [https://world.openfoodfacts.org/category/kiwifruits Kiwis].
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=== Zespi SunGold ===
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There are various trademarks related to this:
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* The Zespri logo with a yellow background ([https://euipo.europa.eu/eSearch/#details/trademarks/018088932 EU]);
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* A specific logo with this name ([https://euipo.europa.eu/eSearch/#details/trademarks/W01746646 EU]);
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* The word Zespri Gold ([https://euipo.europa.eu/eSearch/#details/trademarks/003811841 EU]);
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The word ''SunGold'' does not seem trademarked.
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This brand implied the category yellow kiwis.
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Origins: Italy,
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=== Zespri Sungold New Zealand 3279 ===
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Has barcode ''9400 1129'' or ''9400 8623''.
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=== Zespri SunGold Jumbo ===
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The size calibre is 134-150 gr.
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=== Zespri Kiwifruit Organic SunGold ===
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Nutriscore A
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== Categories ==
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The brand Zespri seems only be related to fresh kiwis in several varieties (green, red, yellow). For each variety a specific brand has been registered. Thus from the brand the category can be implied. Maybe these are even specific Zespri varieties as the company seems to influence the whole value chain.
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== Companies ==
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Multiple companies are mentioned on Zespri packaging. Sometimes the roles these companies play in the value chain is mentioned.
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=== Importers ===
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These are companies that import a product in the country and possibly also play the role of packager.
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* NL KCB 3658
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=== Packagers ===
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Is this changing to bulk into sellable packages?
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Other names Verp./Emballé
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* Greenyard Fresh, St. Kat Waver, Belgium
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* NL KCB 640
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* VDFB, St. Kat Waver, Belgium
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=== Distributors ===
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Is this distributing the sellable packages to wholesale or even supermarkets?
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Other names: Verzender
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* The Greenery, Nederland
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=== Unspecified ===
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* Anmamow BV, NL
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* Colruyt NV, Halle, Belgium
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* Greenyard Fresh, Belgium
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* Greenyard Fresh, Bremen, Germany
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* SA Jacques Henny & Fils, Marcinelle Belgium
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* Van Dijk Foods Belgium
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* Zespri International Europe NV, Belgium
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== Countries ==
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What is the relation with the countries where a brand is active?
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== Ingredients ==
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The ingredients could be implied by the category. There is always only one ingredient, which is the same as the category. No others have been identified. Thus the ingredient can be inferred from the category.
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== Labels ==
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There are several labels associated Zespri. Need to check what labels and values are associated with it.
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=== Organic ===
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TBD
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=== Klasse/Cat ===
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Possible values
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* Klasse/Cat I (seen 11 times)
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=== Size ===
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Possible values in gram:
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* 81-92 (seen 2 times)
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* 92-105 (seen 4 times)
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* 115/125 (seen 1 times)
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* 134-150 (seen 1 times) for SunGold Jumbo
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=== Kaliber / Calibre ===
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What does this mean
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* 25 (2x)
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* 36 (1x)
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* 39  (80-88g) (2x)
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== Origins ==
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Naturally kiwis are grown somewhere and transported over the world. If we know their origin we can better calculate their ecological impact. We could define three type of origins:
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=== Brand Origins ===
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This is the origin implied by the brand. Thus the brand Zespri Green 4030 New Zealand, implies an origin in New Zealand
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=== Implied Brand Origins ===
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This origin is implied by the usual origins for a specific brand. These are the growers that a brand uses for their products. For Zespri in general this could be New Zealand, Italy of Greece.
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== Quantity ==
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The quantity statistics:
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* 1 (6x)
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* 3 (3x)
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* 4 (2x)
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* 5 (1x)
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* 6 (3x)
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* 8 (2x)
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* 0.800 kg (1x)
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== Remarks / Thoughts / Questions ==
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* What should be counted as a brand. Only the registered words? Or also extensions like Organic or Italy, although these can be captured as labels.
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* Barcodes are getting recycled.  For instance [https://de.openfoodfacts.org/produkt/20343590/kiwi-gold-zespri this product] was a Zespri one but is now a JinGold product.
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* The barcode is no guarantee for the origin. For instance [https://de.openfoodfacts.org/produkt/94008623/kiwi-sungold-zespri this product] came from Italy and New Zealand.
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== Enhancing packaging information ==
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The information found on the packaging can be enhanced by adding links to external open sources. For Zespri:
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* [https://en.wikipedia.org/wiki/Zespri Wikipedia]
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* Wikidata (no entry)
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* [https://opencorporates.com/companies/nz/1027483 Opencorporates] (has also links to US trademarks
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* [https://www.zespri.com Brand website]
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* Facebook/LinkedIn/Instagram/X is available/Youtube/Pinterest.
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