Brands/Zespri

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Zespri is used in relation to the fruit kiwi. Zespri mixes a brand, a category and an ingredient. It is attempted to disentangle these concepts based on what is found on the packaging.

Packaging

Various forms of packaging can be found with each its own information.

Individual packaging

 
Kiwi individual packaging

The individual packaging consists of a sticker put on a single kiwi. On the packaging one can find:

  • a brand Zespri,
  • a variety Green,
  • the country New Zealand,
  • a code 4030
  • a barcode (9418 5454).

Bulk packaging

 
Zespi Green bulk packaging

The bulk packaging contains more than one kiwi and provides some more information:

  • Zespi Kiwifruit - a registered brand in the EU.
  • Green - the kiwi variety (not trademarked)
  • Kiwi Groen - popular category/ingredient name in local language
  • 5 st - amount of kiwis in packaging
  • Klasse I - quality indicator (label)
  • Sort 115/125 - size range in mm
  • LvO: Nieuw Zeeland - origin;
  • Verpakt: NL KCB 3658 - the code for the packager by the importation quality agency;
  • 8 714638 089390 - the barcode
  • Anmamow... - the address of the packager

Brands

The main brand is Zespri and a variety of sub-brands can be identified. Each brand implies some additional information.

Zespri

The name Zespri is trademarked in the EU.

Zespri Green 4030 New Zealand

The Zespi Green 4030 New Zealand is registered as a trademark in the EU. The registration concerns the entire sticker.

Based on this label we can infer that this refers the ingredient Kiwi and category Kiwis. There should be sub-ingredients and sub-categories for Green kiwi. And these kiwis have their origin in New Zealand, where they are likely grown.

Zespri Green Italy 4030

On stickers for individual kiwis. Barcode 9400 8203 or 9420 5043.

Zespi Green

The Zespi Green is registered as a trademark in de EU.

Based on this label we can infer that this refers the ingredient Kiwi and category Kiwis. There should be sub-ingredients and sub-categories for Green kiwi.

Zespri Kiwifruit Organic Green

Origin Italy

Zespi Kiwifruit

The Zespi Kiwifruit is registered as a trademark in de EU. This concerns only the logo without any variety specifications.

Based on this label we can infer that this refers the ingredient Kiwi and category Kiwis.

Zespi SunGold

There are various trademarks related to this:

  • The Zespri logo with a yellow background (EU);
  • A specific logo with this name (EU);
  • The word Zespri Gold (EU);

The word SunGold does not seem trademarked.

This brand implied the category yellow kiwis.

Origins: Italy,

Zespri Sungold New Zealand 3279

Has barcode 9400 1129 or 9400 8623.

Zespri SunGold Jumbo

The size calibre is 134-150 gr.

Zespri Kiwifruit Organic SunGold

Nutriscore A

Categories

The brand Zespri seems only be related to fresh kiwis in several varieties (green, red, yellow). For each variety a specific brand has been registered. Thus from the brand the category can be implied. Maybe these are even specific Zespri varieties as the company seems to influence the whole value chain.

Companies

Multiple companies are mentioned on Zespri packaging. Sometimes the roles these companies play in the value chain is mentioned.

Importers

These are companies that import a product in the country and possibly also play the role of packager.

  • NL KCB 3658

Packagers

Is this changing to bulk into sellable packages?

Other names Verp./Emballé

  • Greenyard Fresh, St. Kat Waver, Belgium
  • NL KCB 640
  • VDFB, St. Kat Waver, Belgium

Distributors

Is this distributing the sellable packages to wholesale or even supermarkets? Other names: Verzender

  • The Greenery, Nederland

Unspecified

  • Anmamow BV, NL
  • Colruyt NV, Halle, Belgium
  • Greenyard Fresh, Belgium
  • Greenyard Fresh, Bremen, Germany
  • SA Jacques Henny & Fils, Marcinelle Belgium
  • Van Dijk Foods Belgium
  • Zespri International Europe NV, Belgium

Countries

What is the relation with the countries where a brand is active?

Ingredients

The ingredients could be implied by the category. There is always only one ingredient, which is the same as the category. No others have been identified. Thus the ingredient can be inferred from the category.

Labels

There are several labels associated Zespri. Need to check what labels and values are associated with it.

Organic

TBD

Klasse/Cat

Possible values

  • Klasse/Cat I (seen 11 times)

Size

Possible values in gram:

  • 81-92 (seen 2 times)
  • 92-105 (seen 4 times)
  • 115/125 (seen 1 times)
  • 134-150 (seen 1 times) for SunGold Jumbo

Kaliber / Calibre

What does this mean

  • 25 (2x)
  • 36 (1x)
  • 39 (80-88g) (2x)

Origins

Naturally kiwis are grown somewhere and transported over the world. If we know their origin we can better calculate their ecological impact. We could define three type of origins:

Brand Origins

This is the origin implied by the brand. Thus the brand Zespri Green 4030 New Zealand, implies an origin in New Zealand

Implied Brand Origins

This origin is implied by the usual origins for a specific brand. These are the growers that a brand uses for their products. For Zespri in general this could be New Zealand, Italy of Greece.

Quantity

The quantity statistics:

  • 1 (6x)
  • 3 (3x)
  • 4 (2x)
  • 5 (1x)
  • 6 (3x)
  • 8 (2x)
  • 0.800 kg (1x)

Remarks / Thoughts / Questions

  • What should be counted as a brand. Only the registered words? Or also extensions like Organic or Italy, although these can be captured as labels.
  • Barcodes are getting recycled. For instance this product was a Zespri one but is now a JinGold product.
  • The barcode is no guarantee for the origin. For instance this product came from Italy and New Zealand.

Enhancing packaging information

The information found on the packaging can be enhanced by adding links to external open sources. For Zespri:

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