Gamification/Roadmap
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We have a large problem: it's easier to snap pictures than to turn that into text. We thus have a large backlog of products that are not complete. We aim to use clever OCR and techniques, but also Gamification to stay on top.
Google Image Labeler and Recaptcha are good examples on how to crowdsource that. https://en.wikipedia.org/wiki/Google_Image_Labeler
You basically have players compete to label an image. If they agree on keywords, then the keyword is assumed true and added to the image.