Project:Web Site Redesign

Target audiences

Visitors and users of the Open Food Facts web site include:

General public

• interested in what they eat for a lot of different reasons
  • people with eating restrictions (allergies (e.g. lactose, gluten), personal convictions (e.g. vegan), religion)
  • people who want to eat better food (ingredients, quality labels)
  • people who want to eat healthier food (e.g. pay attention to additives and nutrition facts)
  • people who care about the environment (e.g. local food, palm oil)

First time visitors

• Visitors who have read about Open Food Facts somewhere
• Visitors who stumble on a product page after typing a specific query in Google

Regular users

Returning and regular users who use Open Food Facts to:

• Decrypt labels of their products
• Search products meeting their needs
• Compare products before buying them

Contributors

Contributors:

• add products with the Android, iOS or Windows Phone apps
• add information to products (that they have added or that others added) like categories, ingredients, nutrition facts etc.
• correct errors

Re-users

• Individuals, organizations and companies who re-use the Open Food Facts data to do other things:
  • personal research
  • data journalism
  • mobile apps
  • web apps

Goals

Turn 1st time visitors into contributors

In almost all countries, we do not yet have a critical mass of products to build really useful applications. It is thus critical to turn as many first time visitors into contributors who will add products distributed in their country.

What to put on the site?

Requirements