Onboarding

Point of 1st contact

• Twitter
• Facebook
• Newspaper
• Stand
• TV
• 3rd party app

Possible actions

• Go to App Store / Play Store
• Go to Website

Official app

• No obvious way to signup >> We lose a major way to turn users into contributors

Website

• Clearer way to signup (XX% conversion)

Signup flow

Confirmation email

Hello XXXXX,

Thanks a lot for joining http://openfoodfacts.org Here is your user name:

User name: XXXXX

You can now sign in on the site to add and edit products.

You can also join the Facebook group for contributors:
https://www.facebook.com/groups/374350705955208/

Open Food Facts is a collaborative project to which you can bring much more than new products: your energy, enthusiasm and ideas!
You can also share your suggestions on the idea forum:
http://openfoodfacts.uservoice.com/

And my mailbox is of course wide open for your comments, questions and ideas.

Thank you very much!

Stéphane
http://openfoodfacts.org
http://twitter.com/OpenFoodFacts

Gratification

• 1st product online
• 1st product fully completed
• Badges and gamification (email)

Reactivation points

• Send an email after a week ?
• Slack (automate onboarding and reactivation on Slack?)