Public Relations/Social Media

Goals

• Promote passive usage
• Promote contribution
• Turn followers into advocates
• Fuel the public debate with facts
• Build communities into all countries, build a worldwide community
• Public Relations/Social Media accounts

Targets

Quantified Self community

See Project:Quantified Self

Collectors

See Project:Collectors

• e.g. sodas, cans, sardines...

Groups with special dietary needs

See Project:Halal
See Project:Kosher
See Project:Atkins diet

• e.g.vegetarians/vegans, celiacs, lactose intolerance, Halal, Kosher, Atkins diet...

dieteticians

See Project:Dieteticians

Consumer associations (UFC Que Choisir, and their members and networks)

See Project:Consumer associations

Improve visibility

Twitter

• Get Cover photo

Facebook

• Get Cover photo

Content: News + Repeat the same messages regularly

• Use the social networks to promote direct app install, on a regular basis
• Regular posts about products being currently advertised, and a fact check against their OFF page.
• Post links to items breaking the news, and possibly the relevant OFF page
• Monitor relevant keywords on Google Alerts and Twitter and Facebook and Google+ hashtags

Streamline social media posts

• Use a pad to write social media messages and blog posts and translate them to all target languages
• Use a system (command line or anything) to post to all social networks in all languages at the same time or at appropriate times (eg China, US)
• Sync Facebook and Twitter so that Twitter posts get posted to Facebook

Resources

Language	Local Coordinator	Twitter account (Last Message, Follower count)	Facebook Page (Last Message, Follower count)	Facebook Contributors Group (Last Message, Follower count)	Google+ page (Last Message, Follower count)	Google+ Community (Last Message, Follower count)	Localized Blog (Last Message)	Local Blogger Reached Out	Local social networks (Last Message, Follower count)	LinkedIn groups about food	Mass Media contacts	Verified pages
Français	???	???	???	???	???	???	???	???	???	???	???	???
Español	???	???	???	???	???	???	???	???	???	???	???	???
English	???	???	???	???	???	???	???	???	???	???	???	???
Português	???	???	???	???	???	???	???	???	???	???	???	???
Deutsch	???	???	???	???	???	???	???	???	???	???	???	???
Italiano	???	???	???	???	???	???	???	???	???	???	???	???
Polski	???	???	???	???	???	???	???	???	???	???	???	???
Nederlands	???	???	???	???	???	???	???	???	???	???	???	???
العربية	???	???	???	???	???	???	???	???	???	???	???	???
中文	???	???	???	???	???	???	???	???	???	???	???	???
Русский	???	???	???	???	???	???	???	???	???	???	???	???
Tiếng Việt	???	???	???	???	???	???	???	???	???	???	???	???

Get in touch

Slack channel #marketing