Delegating communication to local communities

The goal of this page: provide a framework for the delegation of social network accounts to better engage with regional audiences and support community involvement.

How can I publish on social networks as an Open Food Facts local community?

To share content and animate a local community around the project Open Food Facts, you will need to become an ambassador.

• Discover how to become an ambassador

To sum up, this means signing the Open Food Facts' representative charter and having regular online meet-ups with a member of the permanent team.

Creating an account on a social media platform

In the process of becoming an ambassador, you will be allocated your country's email address: country_code@openfoodfacts.org (ex: uk@openfoodfacts.org)

• Accounts can be created on all major social networks
• All accounts should be created using the Open Food Facts country's email address

• Accounts names should be worded as follow: Open Food Facts in [country] (ex: Open Food Facts in the United Kingdom)
• Account Icon: please use the logo of Open Food Facts as is. Please contact us if you want to propose a customised icon.

Moderation/announcement of communications

• When creating a post on any social media, please share it with the community in the #communication slack channel.

Tone of voice & content policy

• The ambassador is free to post any content as long as it is compliant with the Communication Guidelines.
• The permanent team will regularly post reusable resources (communication kit, images in CC-BY-SA, etc.) in this folder, so that ambassadors can share them easily.