Project:Web Site Redesign

Target audiences

Visitors and users of the Open Food Facts web site include:

General public

• interested in what they eat for a lot of different reasons
  • people with eating restrictions (allergies (e.g. lactose, gluten), personal convictions (e.g. vegan), religion)
  • people who want to eat better food (ingredients, quality labels)
  • people who want to eat healthier food (e.g. pay attention to additives and nutrition facts)
  • people who care about the environment (e.g. local food, palm oil)

First time visitors

• Visitors who have read about Open Food Facts somewhere
• Visitors who stumble on a product page after typing a specific query in Google

Regular users

Returning and regular users who use Open Food Facts to:

• Decrypt labels of their products
• Search products meeting their needs
• Compare products before buying them

Contributors

Contributors:

• add products with the Android, iOS or Windows Phone apps
• add information to products (that they have added or that others added) like categories, ingredients, nutrition facts etc.
• correct errors

Re-users

• Individuals, organizations and companies who re-use the Open Food Facts data to do other things:
  • personal research
  • data journalism
  • mobile apps
  • web apps

Goals

Turn 1st time visitors into contributors

In almost all countries, we do not yet have a critical mass of products to build really useful applications. It is thus critical to turn as many first time visitors into contributors who will add products distributed in their country.