(Data from [https://www.ibisworld.com/au/industry/supermarkets-grocery-stores/1834 IBISWorld])
(Data from [https://www.ibisworld.com/au/industry/supermarkets-grocery-stores/1834 IBISWorld])
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Woolworths and Coles are the two largest supermarkets in Australia, having a combined market share of more than 65% of the grocery market<ref>https://www.abc.net.au/news/2024-02-23/a-history-of-the-duopoly-coles-woolworths/103494070</ref>. Aldi (Aldi Süd) is a recent arrival (after coming to Oz in 2001), and has managed to acquire a large market share from the Woolworths/Coles duopoly which prior to Aldi arriving was 80% market share.
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Fun fact, Aldi owns Winn-Dixie in the US, [https://www.linkedin.com/pulse/when-does-copy-transcend-flattery-become-something-else-mark-landini who's stores look like a carbon copy of Coles stores]... [https://www.youtube.com/watch?v=tjz14ERDY04 down to having similar "down, down" branding].