Design/QR-Codes

Creating QR codes for use within the Open Food Facts project

Adding UTMs into the URL to let the team understand what's working or not

If there is value in knowing how many people scanned the QR code, you can add an utm tag.

Please note that the longer the URL, the more complex the QR code becomes, and the harder it is to scan one some devices, especially when printed on a small area, so add UTMs only when it makes sense (e.g. if we do a printed advertisement campaign). Consider adding the minimal amount of UTMs (e.g. only utm_campaign, with a very short value). An alternative is to use URL shorteners, but they may be less reliable over a long time period.